Don Ashley started in sportfishing working for his dad, the colorful Whitey Ashley at Pacific Landing in Long Beach in the early 1960s. Don started running charter boats in the 1970s working for Russ Izor on the Indian. He built his first boat, the Cortez, at the Seaway boat company and subsequently built the Aztec and Pacifica. Ashely sold the Cortrez so he could buy the Toronado from Roger Hess and the El Dorado from Eddie Diehl. Ashley then sold the Aztec to Curtis Wegener and the Pacifica to Guy Ashley In the 90s.
Ashley partnered up with Curtis and Veronica Wegener to take over Berth 55 Sportfishing in Long Beach. In 2000, they built Pierpoint Landing in Rainbow Harbor. Pierpoint Landing now has a fleet of fishing boats doing everything from 1/2 Day and 3/4 Day trips fishing coastal waters and Catalina Island, 6-pack luxury yachts, to overnight and multi-day trips fishing the rich waters of Baja California. They also run a fantastic whale watch program and school trips. Pierpoint Landing is very active in kid's fishing programs teaming up with 976-Tuna to provide fishing trips for hundreds of kids every year.